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Central Standard Joins Partnership Lineup for Davison in the Indy 500

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Byrd/Hollinger/Belardi, which is entering a car for James Davison at the 2018 Indianapolis 500, is ecstatic to announce our latest partner – CENTRAL STANDARD CRAFT DISTILLERY.

Central Standard is an award winning small batch distillery proud to call Milwaukee home. Their current line-up includes Vodka, Gin, Bourbon, Rye Whiskey, Coffee Vodka, Door County Cherry Vodka, Kohler Dark Chocolate Brandy and Kohler Mint Chocolate Brandy. The Distillery and Walkers Point Tasting Room opened in July 2014. In 2017 Central Standard purchased a 15,000 sq ft production facility in the Near West Side neighborhood of Milwaukee to keep up with demand. Central Standard is committed to using local ingredients and pushing the envelope on innovation. We are proud to announce the summer launch of our most innovative product to date- Hard2O! Hard2O is the most refreshing and healthy alcoholic beverage on the market. It is a Vodka based water that is naturally flavored boasting 5% ABV vodka, 99 Calories, ZERO Sugar and ZERO Carbs!

“We have so much respect for what Belardi Auto Racing has accomplished, and are very proud of our new partnership. Not sure there is a better venue to launch a brand than the Indianapolis 500! Saying that we are excited would be a giant understatement! IndyCar fans are 3 times more likely to try a new product and 2 times more loyal than the average consumer- Joining the Belardi Auto Racing Team was a very easy decision”, said Co-Owners Evan Hughes and Pat McQuillan.

“It’s awesome to be able to partner with a local brand from Milwaukee and some of my friends. It’s exciting to start a new partnership. Central Standard is a lot like Belardi Auto Racing, in the way that as of late both of us are rapidly expanding our businesses and reaching in to uncharted waters. We are looking forward to bringing Central Standard to the ultimate spotlight at the Indy 500!”

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About Belardi Auto Racing: Belardi Auto Racing is an organization comprised of experienced individuals in the racing industry with an aggressive growth strategy and a strong commitment to finishing up front. No stranger to winning, team members have been achieving success in both the amateur and pro ranks for a decade, winning numerous junior formula car races and championships. Based in Brownsburg, IN, Belardi Auto Racing won the 2014 Indy Lights Presented by Cooper Tires championship and has scored multiple race wins in both Indy Lights and the Cooper Tires USF2000 Championship Powered by Mazda, including the Freedom 100 at Indianapolis and prestigious races like the Long Beach Grand Prix, the Grand Prix of St. Petersburg and the Toronto Indy and events at tracks such as the Milwaukee Mile, Pocono, Road America, Watkins Glen and Laguna Seca.

About Jonathan Byrd Racing: Jonathan Byrd’s Racing was founded by the late Jonathan Byrd in 1982. In its various forms, Jonathan Byrd’s Racing has successfully fielded 19 entries in the Indianapolis 500 beginning in 1985, scoring 6 top ten finishes, with a best finish of 5th in 2005. A Jonathan Byrd’s Racing car currently holds the all-time Indianapolis 500 1 and 4 lap qualifying records (Luyendyk ’96). Jonathan Byrd’s Racing has won two IndyCar races (Luyendyk – Phoenix ’96, Paul Jr – Texas ’98), along with two United States Auto Club National Midget Championships (’86,’87).”
About Hollinger MotorSport: Hollinger MotorSport was founded by motorsports executive and enthusiast, Brad Hollinger. Brad is Chairman and Chief Executive Officer of Vibra Healthcare, an American specialty acute care hospital company, and The Hollinger Group, a senior care company. Additionally, Brad is a shareholder, board member, and non-executive director of Williams Grand Prix Holdings PLC, and is the second largest stakeholder in the team behind Sir Frank Williams.

About Belardi Auto Racing: Belardi Auto Racing is an organization comprised of experienced individuals in the racing industry with an aggressive growth strategy and a strong commitment to finishing up front. No stranger to winning, team members have been achieving success in both the amateur and pro ranks for a decade, winning numerous junior formula car races and championships. Based in Brownsburg, IN, Belardi Auto Racing won the 2014 Indy Lights Presented by Cooper Tires championship and has scored multiple race wins in both Indy Lights and the Cooper Tires USF2000 Championship Powered by Mazda, including the Freedom 100 at Indianapolis and prestigious races like the Long Beach Grand Prix, the Grand Prix of St. Petersburg and the Toronto Indy and events at tracks such as the Milwaukee Mile, Pocono, Road America, Watkins Glen and Laguna Seca.

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